Why RevOps Needs to Build, Not Just Buy, in the Age of AI

In this episode, Cliff Hawkins, Senior Director of Revenue Operations at Level AI, shares how he’s reimagining RevOps by blending community, experimentation, and automation.

Cliff walks through how his team built custom AI workflows to summarise every customer interaction, cutting manual effort while boosting visibility for sales and success teams. He also dives into why outbound isn’t dead, the importance of hyper-personalisation in crowded markets, and how “doing more with less” is shaping org design and new roles like the go‑to‑market engineer.

This conversation is packed with real, tested playbooks you can apply to your own role right now.